DQ Channels, the voice of the solution provider community in India, held its sixth Channels' Choice Awards night at the Indian Habitat Center in New Delhi on March 16, 2009. The event saw over 250 channel partners and vendors converge to collect their coveted trophies while the others cheered the winners.

The night started with a short video presentation on green IT in which industry stalwarts spoke about the measures they were taking in their companies to encourage green IT and by when they expect to recover the costs.

Winning Combination: Team HP poses with Neelam Dhawan, MD-India, HP and Pradeep Gupta, Publisher, DQ Channels; after being crowned as the Channel Champion. 700 channel partners across 19 cities of the country reiterated that HP was the most popular IT company and HP walked away with 13 trophies in different categories during the awards event

Pradeep Gupta handing over the Channel Champion Silver award to Jangoo Dalal, MD and CEO, D-Link. The company took home seven awards in all

Speaking about the slowdown and its effects on the industry, Prasanto K Roy, Chief Editor, DQ Channels pointed out that there is a positive side to the economic scenario. “Everyone is becoming cost effective. Businesses are looking at reducing costs and that is where the opportunity lies for the channel and vendor community,” said Roy. While green IT has been around for the past few year, it is no more limited to being “fashionable”, it is on the contrary critical to some businesses. Energy is in fact half of a companies operating expenditure and that as Roy pointed out, is where the community needs to find their opportunities. “If you can show people the benefits, give them packages in tune with the times, there is tremendous potential,” advised Roy. Drawing a link between the channel and vendor community, Roy stated that the fact that vendors are understanding the importance of the channel community is evident from the increased investments and interaction with the channel.

Arun Rao and Chandrahas Panigrahi of HP India receiving the trophy in the Desktops category from Puneet Singhal, President, Computer Media Dealers Association (CMDA), New Delhi	Diptesh Ghosh of HP India receiving the trophy in the Notebooks category from Puneet Singhal, President, Computer Media Dealers Association (CMDA), New Delhi

Ketan Patel of HP India receiving the trophy in the X86 Servers category from Puneet Singhal, President, Computer Media Dealers Association (CMDA), New Delhi	Nikhil Kumar of Intel bagged the award in the Motherboards category

Dinesh Kapur of APC India won the trophy in the UPS category. Ajay Singla, President, Panipat Channel Dealers Association gave away the award	Sanjay and Kailash Katkar of Quick Heal receiving the trophy in the Security Software category from Ajay Singla, President, Panipat Channel Dealers Association

Swaminathan Babu of Microsoft India receiving the trophy in the Enterprise Application Software category from Ajay Singla, President, Panipat Channel Dealers Association	Arun Kakkar, President, Ghaziabad Computer Association handling the trophy in the Inkjet Printers category to Parikshit Tomar of HP

Ajay Rawal of HP receiving the trophy in the Laser Printers category from Arun Kakkar, President, Ghaziabad Computer Association	Gurpreet Brar of Samsung receiving the trophy in the Monitors category from Arun Kakkar, President, Ghaziabad Computer Association

Ranjeet Koul of Intel receiving the trophy in the Processors category from Arun Kakkar, President, Ghaziabad Computer Association	Rajesh Khurana of Seagate receiving the trophy in the Hard Disk Drive category from Arun Kakkar, President, Ghaziabad Computer Association

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