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Continuing its trek across the country, the IT Panchayat, which is being held
by The DQ Week and DQ Channels, reached the holy city of Varanasi. The event saw
participation from 60 partners from the channel community. The evening started
off with presentation by Realtime and Amconics. Some serious discussion started
post-presentation, which was preceded by a quiz sponsored by Realtime.
The distributors on the panel were represented by Ankit Johri from Ingram
Micro, Vishal Varshney from Redington and Updesh Singh from SES Technologies.
While Udit Kumar of Life Computers, Praful Somani of Jwala Distributors,
Shashank Dora of Infotrend Systems and Ramesh Singh of RK Computer Services, who
is also the President of the local channel association represented the partner
community. The discussion was moderated by Shivangi Yadav, Executive Editor,
The DQ Week.
Discussing the problem that the partners face while dealing with DoA, Kumar
said, “Distributors sell us the material when they have targets to achieve, but
they are not willing to help us when we have a DoA issue.”
Another partner remarked that he has a case in which his DoA claim has been
pending with a vendor since more than six months now and there is no way for him
to resolve it.
Replying to the partner's queries, Johri said, “Our interactions with the
partners are mostly limited to business and orders, but now that we have
realized that there are certain issues that are bothering the partners, we will
ensure that we educate the partners about the processes that are involved and
the paper work that needs to be done, so that the hassles for them are reduced.”
Dora then raised the issue about the lack of clarity about incentives and
schemes. He said, “Vendor never makes any efforts to get in touch with partners
when their schemes have ended.”
Most partners pointed out that these problems were mostly with HP and
Samsung. Kumar suggested, “With the distributors, vendors should also be
present at such events so that they can get to know about the partners' feedback
on their policies. They need not answer the questions but atleast they need to
realize that we are facing so many issues.”
Reacting to the fact that partners faced a slew of issues with vendor
Varshney opined, “If there are consistent problems with a vendor the channel
partner community should stop selling products of that particular vendor.” In
response, Singh said, “The policy of not picking up stuff of a big vendor would
hurt the channel partner only since the consumer demands a product these days.
Also the vendor needs to listen to its partner community without being forced.”
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