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The Convergence Channel
 
Europe's CE megashow, IFA Berlin, brought together entertainment and work, and voice, data and HDTV, onto digital and mobile platforms.
 
Prasanto Kumar Roy
 
Friday, October 14, 2005

 

As they all converge, IT resellers could also be making the crossover into selling entertainment products-and vice versa. Presenting some snapshots of the newest products that could be driving such trends:

Billed as the world's largest consumer electronics (CE) show-and certainly the oldest-IFA Berlin opened its doors from September 2 to 7 onto a spectacular array of digital entertainment products and technologies. Spread out across 26 halls, IFA (Internationale Funkausstellung) Berlin was larger than the better-known US-based annual CES event, but it's held once every two years.

What tied everything together at IFA Berlin 2005 was, simply, digital. Every product there was digital, with most converging toward standards like IP, allowing one to talk to another. This also allowed many of the products not only to converge around the PC (often running Media Center) but also to talk over standard Wi-Fi bridges connecting music and video devices in the home. This would let users share a common multimedia source, and even have music 'follow them' as they went from room to room (in a Philips implementation). With everything going digital-from the media and content to the services and products, convergence is a decisive reality, after all the hype.

Megascreen: The world's largest LCD was one of the most dramatic displays at IFA. Samsung's 82" 82F5 outpaced its nearest competitor by 17", and displayed near-natural-color 16:9 pictures at 1920x1080 pixels Live multimedia: Scattered amidst the stunning HD displays and digital electronics were various performances and live audio, such as this Vanessa Mae-inspired trio from the Far East

High-def world
Among the most striking themes at the show were the display products and tech, such as the world's largest LCD and PDP (plasma) displays from Samsung. The underlying theme was HDTV: almost every product shown was HD-ready. Supporting themes included new and more accurate "natural" color reproduction technology, accurate and powerful audio reproduction, DLP based TVs and projectors, and digital broadcasting tech for a host of mobile products: DMB (Digital Multimedia broadcasting), DVB-T, DAB (digital radio, well established in Europe), and more. HD programming from Discovery and others, and events like the World Cup next year, are expected to provide a boost to HDTV across the world.

Stepping beyond digital, the really dominant tech driver was mobility. Many hundreds of mobile products were on show, from video broadcast receivers to car entertainment to jukeboxes to combination multimedia capture products to ultra-high capacity storage.

One for the road: Yes, this car's Wireless...a Mini Cooper convertible was decked up with mobile multimedia technologies including DVB-T digital video systems Blue is my color: The Blu-RayDisc system promises 25 to 100 GB on a disc, and, against the competing HD-DVD format, has strong support from Philips, Sony, Samsung, LG, and others. Like much of the equipment there, wireless ties this BD player into the home audio 'network'

Storage also saw the battle played out between the rival 'next gen DVD' standards. Blu-RayDisc was the more visible one, with all the support it has: Philips and Sony, Samsung and LG, Apple and HP, Twentieth Century Fox and Disney, and more. HD-DVD, supported by Toshiba, was less visible out there.

Security on IP: As video surveillance devices move on to IP networks, a home or office security system can converge around a regular PC or laptop with Wi-Fi networking, such as in this PC-controllable remote camera equipment from Samsung Studio in a box: Intel's resident engineer-cum-banjo player Phil shows how a professional 64-bit music system from Cakewalk and Roland can now run off just a PC, albeit one with a dual-core, hyperthreading Pentium chip

IFA had some traditional IT players too, including Intel, which showcased a range of 'connected home' and other consumer tech, from media center PCs to video mail, a bicycle-mounted GPS-based tablet PC, and a powerful music studio from Cakewalk running on dual-core P4HT system Also participating was the Department of IT, along with IT and CE companies such as Moser Baer, Celetronix, Bharti Teletech, Dixon and Videocon, among others. Hidden away in the basement of a remote hall, the Indian stalls neither matched up to the snazzy tech and displays of the event at large, nor had they, at least until this report was filed on the IFA's second day, drawn visitors. Even the vendors seemed to have run away from their own stalls.

Upwardly mobile: Amidst the convergence and mobility were these spectacularly mobile artistes at the Philips hall. Philips also showcased its wireless follow-me tech integrated into audio systems (the music follows you from room to room, a la Bill Gates' home), Blu-RayDisc players Converged! Everything's getting 'smaller, digital and solid-state', as the Miniket, held here by Samsung India's GM (AV) SH Lee, shows. The little Miniket combines a camcorder (still, video, web), MP3/recorder, and a 512 MB file store

The IFA (Internationale Funkausstellung) has its roots in Berlin's Deutsche Funkausstellung, 1924. The CE products of that time were the all-new valve and crystal radio sets. Since then, the fair has showcased the progress of CE, from VHF and transistor radios to B&W television and the audiocassette, and on to the launch of color TV at IFA 1967. The war pushed the fair intermittently out of Berlin (and it was run by the Nazi 'propaganda' ministry for a while) before it came back 'home' for good. More recently, IFA 1995 was the first major multimedia showcase. Ten years down, IFA seems to have made the leap to a converged, all-digital world.

It's all in there: Combo products such as this DMB (digital multimedia broadcast) receiver integrated with digital still and video capture, made the promise-yet again-of fewer gadgets to carry, some very impressive display tech Radio Go-Go: Digital multimedia broadcasting was hot at IFA '05-especially with all the digital audio broadcasting (DAB) stations in Europe, and receivers, such as this one. Like WorldSpace, DAB is digital, but unlike it, it is terrestrial and not satellite-based

Prasanto K Roy at IFA Berlin

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