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Solution providers need to understand that they are not in business to just merely build an impressive topline. Instead they are here to earn a healthy bottomline. Therefore, it is advisable to undertake projects based on the evaluation of the available capital, rather than relying on credit from other sources
Being in the solutions and services business, one has to face many challenges
and hardships. The most intrinsic of these is related to finance, its apt
management and utilization. While funding is always a matter of continuous
consideration, payment collection is perhaps the most common of all worries that
a solution provider has to face.
Jamming of payments is a common problem of this trade. Recovering this money
involves employing various tactics and practices. Often it is the partner who
invokes greater trouble by not giving much thought towards payment recovery
initially, thus incurring heavy losses later on.
It is essential to remember that managing existing wealth, especially pending
payments, is more significant than earning more money. It is imperative that
before getting into newer projects, partners should make efforts to retrieve
money from their debtors.
Varied payment cycles
Once a deal is fixed between a solution provider and his client, payment
terms are agreed upon mutually. Payments are generally made in multiple
installments and vary between one month to a quarter and even half-yearly,
depending on the nature of the project undertaken.
However, while dealing with a client, one should consider several things. It
is sensible to do a background check on the client and check his credit
worthiness. Also, the size of the project should be kept in mind before offering
credit. The larger the project size, the longer the credit period-is the general
norm.
It is also advisable to freeze on the payment terms right at the start. The
periodicity of getting the payment, the process to be followed, discounts etc,
should all be mentioned clearly to avoid any conflicts later. Usually, when
there is no written commitment involved, the chances of discrepancy and
extension in making payments creeps in.
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MINIMIZING RISKS |
- Be clear about payment terms and conditions before
signing a contract with the client
- Run a check on the credit worthiness of a client
- Rely on internal fund resources rather than opt for
external options
- Always work out a contingency plan in case the payment
is not made on time or at all
- Give some upfront discounts and make customers pay
immediately
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Risks involving payment recovery
Each one of us is under constant pressure to get our payments back as soon
as possible. At times, if the payment cycle is lengthened and the client is
defaulting in paying, the solution provider has no option but to negotiate as
per the client's demands. In some very extreme cases, where negotiations fail,
partners have to write off the money and find ways to manage the loss incurred.
To avoid such a situation it is important to first understand why the
payments are not forthcoming. Sometimes, after a few months of the project
implementation, the client might not be happy with it or would want to
discontinue the services for some reason. He may also refuse to pay the agreed
amount.
Or the client might demand an altogether a different set of services or
solutions over the one provided. And this might have to be built within the
amount originally quoted. In such a situation, it is difficult to explain the
technical intricacies to the client and the reasons why it cannot be done.
To avoid this, be very precise and clear in what the client wants from you as
a solution provider and what you will be able to offer him . Do not
go overboard and promise something you can't deliver. Build transparency in the
entire project, so that the client knows at every step what he is paying for.
How to minimize hazards?
One of the biggest challenges in technology business is sustainable growth.
In an age of reducing profit margins, partners are trying to provide more
value-added services to customers for greater profits. It is therefore, critical
to chalk out an intelligent fund management procedure in order to get less
affected by a disturbing credit cycle, which is synonymous with this trade.
Before worrying about ways to recover payments, it is wiser to be a little
cautious in advance and avoid such occurrences. Unfortunately, in this trade
people mostly work on external credit sources rather than using in-house
funding. This aggravates the problem and throws the entire debtor-creditor
balance out of gear.
Before finalizing any project, in particular those involving bigger amount,
it is very important to confirm the internal fund position of the company. One
should first evaluate whether it is viable for him to invest a huge amount
upfront into the project vis a vis the credit period offered and the payment
retrieval's probable extension.
It is always prudent to work with self-affordable credit rather than
depending on credit offered by distributors. Similarly one should not allow
longer credit periods to clients either. That way it will prevent the payment
cycle to get stuck and lessen the risks of trapped payments.
It is also advisable not to work for those projects in which margins are
minimal. Sometimes, even if both the client as well as the business prospects
are big, problems might arise in getting the payment on time. The risks are
higher if the client is a local and small time player as most of them have fund
crunch themselves.
Once the payment is stuck, it's hard to recover. Consequently, it is wiser to
have the complete detail of a client's market credibility in advance and
then quote high to avoid problems. At the same time don't go for big margins in
these works. Give some upfront discounts and make customers pay immediately.
Take maximum advance payments from clients and avoid giving credit extension.
Be patient
Advance evaluation of the payment cycle always helps, especially for bigger
projects. This will optimize the process of recovering stuck payments. Instead
of allowing the client to take your advantage later, charge at least 25 percent
of the total cost in advance and another 25 to 30 percent during the
implementation process.
Generally the remainder is paid within a certain credit period, which might
vary starting from the project completion time. The client prefers to pay it
only after using and testing the applications.
To recover any payment, one needs to chase the clients continuously. In most
cases, the problem arises with the remaining five or 10 percent payment where
the client tries to negotiate with the services or solutions provided to him. It
is better to be patient and sort out those issues with the client in order to
recover the payment even if it is delayed. Evaluate the reasons and its
feasibility. Speak to the client and explain your limitations and then
compromise accordingly.
Today, clients are more demanding. They expect highest benefits out of lesser
payments. Therefore, one needs to be cautious well in advance.
The main problem of payment recovery that we have to face is from the small
clients. In such cases if the payment gets stuck it is extremely difficult to
recover them. And for such small amounts it's useless to go for legal
proceedings. It is not worth the time, energy and money wasted on it. But when
these small payments get accumulated, it can run into substantial losses.
Since there's no definite way out to solve the problem of recovering pending
payments, the issue will continue to bother us. We can only try different ways
and follow the steps mentioned above and minimize its likelihood.
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By: Manoj Rathi
The author is Director of Kolkata-based
Diamond Infotech
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