And Lenovo, after donning the IBM brand image with a takeover of its PC division, got the Channel Champion Silver award.

The DQ Channel Satisfaction Survey 2006 threw up many surprises. Cisco, for one, surprised everyone with three Gold and one Silver award in the main categories. Another surprise came up from APC, which also received the Silver in the main categories and one Gold in the product categories. And the biggest surprise of all was that Samsung, Seagate and Intel, all failed to get any awards this year.

HP received one Gold award in the main category and six Gold awards in the product categories. It may be noted that the criteria for giving the Channel Champion awards has nothing to do with the number of awards received in the product categories. This point will surely make us think why HP got the Channel Champion Gold, which has got only one award in the main categories?

The reason is simple. According to the evaluation of the survey results, one will find that HP has consistently scored above the industry average and has figured in the list of top five vendors for most of the main categories. However, Cisco, despite getting three Gold awards has got very low scores in all other main categories. For the final evaluation, the weightage of each parameter were also considered.

The same applies to Lenovo receiving the Channel Champion Silver award. Apart from this, Lenovo also received two Gold and two Silver awards in the main categories. Most of the wins for Lenovo seem to have lingered from the IBM's brand image that it was carrying soon after the takeover.

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