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Home > THE DQCI SILVER CLUB 2004
 
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Godrej Case Study

Netlink Business Systems: Riding High On Services
 
Service has been contributing almost 50% to Netlink's overall revenues for the past two fiscal. This also helped the company grow its turnover by 22%.
 

 
Monday, September 20, 2004

 

Rajesh Bakshi, CEO

SERVICES: System integration, network planning and implementation, infrastructure management services
Employees: 140; BRANCHES: 5 
ADDRESS: Netlink Business Systems, 
R-82 ; Greater Kailash -1, New Delhi 110046 
TEL: 011-26222447

STRENGTHS
l Reduced operational costs to offer price advantage to customers
l Smooth shift to upcoming technologies like Linux
WEAKNESS
l Lack of visibility in domestic and overseas markets
l Concentrated highly on services, missing out on systems integration opportunities

NetLink Business Systems was yet another debutante in the Silver Club with agency revenues of Rs 45 crore in 2003-04, of which Rs 20 crore came from services. For the past two years, services has been contributing almost 50% to its overall revenues. It geared itself to focus towards warranty support and services for IBM, HP Cisco and Microsoft with network management.

Recognizing the latent opportunities in services, NetLink finally launched it Total IT Infrastructure Management Services (TIIMS) solution.

TIIMS contributes 20% of its total revenue. The company engaged in a three year TIIMS deal with a US-based company based at Noida. This year, NetLink also bagged the contract for Hero Corporate Services for this application, last fiscal.

Some customers that Netlink has held on to are General Electric, Bechtel, Asea Brown Boveri, Oberoi Group of Hotels, and Jamia Millia Islamia University among others.

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