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DQCI WARRANTY SATISFACTION SURVEY: TVSE, WeP, Intel Top The Charts
 
Continued from page: 2


 
GOLDIE
 
Friday, September 26, 2003

 

METHODOLOGY

The satisfaction index was arrived at by the results of a survey carried out among 132 partners across the country. The respondents represented a fair mix of dealers, resellers, systems integrators as well as opinion makers among leading trade associations. 

In all, partners from 16 cities participated in the survey. The respondents were asked to rate 21 leading vendors on five parameters giving them a rating of 1-5, where 5 implied highest satisfaction. The parameters were: Availability of warranty policy, transparency in the policy, adherence to committed turnaround times, DOA policy and the procedure of validation of a product under warranty. 

Once the survey data was aggregated, ratings for individual parameter for every vendor was totaled and an average for the same was arrived at. To minimize the skew in results, the averaging was done counting the highest number of responses for a particular vendor. The regional averages were then totaled up to arrive at overall indices, which finally resulted in the final satisfaction index. Of the 21 vendors, those who received ratings from less than 50% respondents in a particular region, were not considered in that region. 

A regional analysis was done on the same resulting in a region-wise satisfaction index. Then this data was further collated to come up with a national index. An individual product category-wise ranking was also arrived at on the basis of votes given by the respondents.

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