New Delhi: With the objective to ensure a higher rate of penetration in the upcountry as well as metro cities, Lenovo is modifying its channel structure and expanding its service and support centers. The company is in the process of appointing regional distributors across the country and is planning to increase its service centers from 120 centers to 250 by the year end.

These plan were revealed during the launch of seven different ranges of laptops, desktops and netbooks in the Indian market. Amar Babu, MD, Lenovo India informed that Lenovo is aiming to touch a growth of three percent from Q1 to Q2.

“We are aiming to empower our distribution engagement through the channel network, large format retails and different retail stores. We have allied with four national distis namely Redington, Ingram, Neoteric and Iris Computers and will appoint two to three regional distis (RD) in every state. We are in the process of appointing more than 40 RDs across the country. We will have a disciplined structure and our objective is to penetrate into metros as well as the upcountry market,” said Babu.

Lenovo is also arranging training programs for the channel network and will ensure that partners get good profit, commented Babu.

In Delhi, Lenovo has appointed Park Computers as one of its regional distributor. For the last two years, Park Computers was the distributor of Lenovo for Haryana region and now it has been elevated to RD of Delhi, replacing Comnet Vision, who was earlier a distributor of Lenovo.

“As the trend is getting shifted from basic to lifestyle products, the demand of the consumers has increased. Our relation with Lenovo has expanded and we are now their regional distributors for Delhi. In AMJ quarter, we touched a scale of 700 units of Lenovo products,” informed Ajay Kumar, MD, Park Computers.

The regional distis of Lenovo in Delhi are Kopal Computers, San Infotech and Park Computers.

Products launched at the event:

Lenovo C300: single-unit desktop PC that does not have a separate CPU. It has a 20-inch monitor and an in-built TV-tuner

Lenovo IdeaPad U350: Ultra-thin model, 13-inch notebook

Lenovo IdeaPad Y450 and Y550: Multimedia-ready 14-inch and 15-inch notebooks with 16:9 widescreen panels and Nvidia GFX graphics for gaming

Lenovo G430 and G550: entry-level 14-inch and 15-inch notebooks with DVD burner and optional HDMI ports

Lenovo IdeaPad S10-2: 10-inch netbook with larger touchpad, and additional ports

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