New Delhi : Sony India has renamed its Sony World retail brand stores to "Sony Center" effective of August 2008. In addition to the name change, Sony rolled-out a nationwide refurbishment program across the entire network during 2008. The name change is part of a global direction that will re-align all Sony Center stores across the globe.

Sunil Nayyar, Sony India's Head Sales, said, "Since we named our first Sony World store, the network has established a reputation for being a 'one-stop-shop' where people can touch and feel Sony products seamlessly connected to provide an enriching & entertaining lifestyle."

The stores, which showcase the entire Sony range offer hands-on experience and support from staff that are well trained to explain the features and specifications in the most user friendly language.

"For Sony fans and technology lovers alike, we are committed to ensuring that with the new name – Sony Center – the network will continue to be a destination for the latest and most innovative in consumer electronics. Superior service, exciting and engaging store environments and passionate, knowledgeable staff combine to deliver a truly compelling shopping experience," Sunil continued.

The stores, which showcase the entire Sony range offer hands-on experience and support from staff that are well trained to explain the features and specifications in the most user friendly language.

Page(s)   1