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New Delhi
July 3, 2008
Announcing its new go-to-market strategy for SMBs, HP today unveiled a range
of initiatives to bolster its leadership in the SMB printing segment. The
initiatives include the rollout of its new marketing campaign 'Dream Bigger'
with Shah Rukh Khan as the celebrity endorsement, along with the launch of a
host of products targeted at SMBs. While the campaign is a part of HP's $300
million global marketing campaign-What do you have to say?, the launch of its
new products forms a part of HP's Print 2.0 strategy – aimed at accelerating
the company's ability to capture 53 trillion pages forecast to be printed by
2010.
“As part of our Print 2.0 strategy, we are providing SMBs in the country
with the most comprehensive set of printing hardware, services, solutions and
tools that make it easier and more affordable for the segment to create,
consume, manage and print business content in the way they want. SMBs are one of
the fastest growing segments for HP. With our new SMB-focused go-to-market
strategy, we expect to further strengthen our leadership in the SMB space,”
said Ravi Aggarwal, President-Imaging & Printing Group, HP India.
The newly launched HP OfficeJet J6488 AIO and HP Color LaserJet CM1312nfi,
are priced at Rs 13,399 and Rs 49,999. The HP OfficeJet all-in-ones printers are
targeted at discerning business users who are looking for increased productivity
without compromising on affordability. HP LaserJet multi-functional printers
increase workgroup efficiency and quality of output. Apart from these products,
the online marketing tools and templates-CM 1312nfi, enable SMBs to
self-design a wide range of business stationery like document headers, business
cards, and marketing collateral from a wide range of professional-looking
templates created by leading designers such as Paula Scher. The CM 1312nfi also
comes packed with an in house marketing kit worth Rs15,000.
HP will provide enhanced India service initiatives for original supplies
through 1,500 purchase points across the country. Page(s) 1
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