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July 4, 2008
Emarson IT Solutions has recently been appointed as the distributor for
Minicom Advanced Systems, an Israel based manufacturer of professional
audio/video distribution systems and CAT5 technology. With this tie up in place
the company will be furthering KVM and digital Signage products in the market.
Emarson will be appointing three distributors each for both the range of
products.
Talking about the tie up Prateek Jaswant, Consultant, Emarson IT Solutions
(P) Ltd stated, “We saw potential and commitment coming from Minicom and tied
up with the company in the month of May. While there is an existing demand for
KVM products in data centers across verticals such SMB and large enterprises.
Digital Signage products though in its nascent stage has the ability to tap
verticals such as retail, hospitality, hotels, trading and brokerage companies.
Given the pace at which retail stores are coming up in the country the digital
Signage solution has immense scope.”
Emarson has already deployed Digital Signage solutions with some of the big
retail chains in Bangalore, Mumbai and Noida.
Elaborating on the market strategy Sumeet Prakash, Director, Emarson IT
Solutions (P) Ltd mentioned, “We are looking to appoint regional distributors
for KVM and digital Signage products and will be appointing three distributors
each in cities such as Mumbai, Delhi and Bangalore. If the response is good we
may further appoint regional distributors in Chennai and Hyderabad region as
well.”
In their bid to support the partners, Emarson will also be providing training
to the engineers and sales representatives with their partners. “We will be
inviting engineers from Minicom to come and train the engineers of our partners
so that they can further support the product. These engineers will provide
trainings, update about the latest products and do competition analysis on a
regular basis,” added Prakash.
As part of its expansion plan, the company is also looking to set up branch
offices in Mumbai and Bangalore by the month of September. Emarson is a Network
Integration that deals in products including LAN/WAN, Network Security, Storage,
KVM and Digital Signage solutions. Page(s) 1
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