New Delhi
May 1, 2008

IBM has announced a new initiative for business partners in India called the Easy Sell program, which will enable them to enhance their responsiveness and turn-around in relation to partner-led sales opportunities in India. This initiative reinforces IBM's commitment to create an enabling environment of innovations through collaborations with business partners, thereby creating value for customers of all sizes and across all verticals.

Anoop G Nambiar, Country Manager-Business Partner Organization, IBM India and South Asia said, “IBM enjoys and benefits from an outstanding working relationship with its partners and initiatives such as the Easy Sell program, which further reinforce their desire to partner and grow with us. Partnerships, collaborations and the creation of an enabling environment for our partners is a commitment that IBM takes very seriously in India and globally. IBM understands that our partners are instrumental in helping us make a difference to our customers and we will continue to build our relationship to further cement this.”

IBM's channel initiatives are created upon the basis of being in tune with evolving partner needs, understanding their primary growth drivers and establishing a two-way communication channel with them, which in turn ensures a mutually beneficial partnership for all involved. Initiatives from IBM include incentives, co-marketing funds or special benefits for channel partners in India.

Easy Sell requirements
Contracted IBM system x and SSG distributors with a signed business partner agreement will be eligible to offer contracted IBM tier-2 resellers with a signed IBM business partner agreement or entities contracted under IBM PartnerWorld agreement with a valid PartnerWorld registration in India or entities registered with distributors as resellers in India.

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