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NR Sethuraman
Chennai
April 28, 2008
Taiwan-based cooling solution vendor Cooler Master has kick started its
Indian operations. It will focus on the Indian market aggressively by adding
more channel partners across the country.
The company deals in various products like cooler fans, SMPS, and chaissis
for home PCs and servers. It has been in the sub-continent for a while as an OEM
partner (for vendors such as HCL, Zenith etc). Later it shifted its focus into
the retail business.
Crane Chen, Account Manager-Sales Department, Retail Product Business Unit,
Cooler Master said, “Working as OEM partners since six years in the country,
we have now shifted our focus into the retail. We have also tied-up with a
couple of distributors for this.”
Cooler Master has hired three people for its business in India, and has
appointed channel partners across the country apart from dealing with its
existing distributors. “We have explored a huge potential for such products as
people have started using high configuration systems. We will take the channel
route by identifying and appointing partners through our executives,” Chen
informed.
On the selection of partners for this product, he said, “There are already
few partners who are dealing with our products, even before we entered the
Indian market. They were importing our products from Singapore and Malaysia. We
will continue to work with them by including them into our channel network here.”
Currently, they have proposed to tie-up with 30 partners across the country
and increase this number on a regular basis. It is also planning to collaborate
with system integrators (SIs), who install various range of servers.
The company will drive its executives for exclusive training programs for the
partners. “Our executives will directly go to the partners and conduct
personal educational programs. Primarily, we want our partners to be completely
aware of our products,” he informed.
From May, Cooler Master plans to launch various programs and schemes for the
channels. By the end of the next fiscal, it will tie-up with around 200 channel
partners for taking their products ahead. Page(s) 1
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