|
Pune
April 18, 2008
Canon India has announced a new way to shop for and experience an array of
products with the official launch of its first Xperience Zone in Pune. The store
will display a comprehensive display of Canon's offerings in the consumer
space including printers, scanners, projectors, digital cameras, digital
camcorders and all-in-one devices. VP Sajeevan, Assistant Director-Consumer
System Products, Canon India, inaugurated the store. This is the second store
launch in 2008 and fifth store in the country. Canon aims to open one such store
every month in the country.
“Canon Xperience store allows customers to touch, feel and experience the
product before actually buying it. These stores also help business by tapping
demand through their innovative design. Further, they provide the right ambience
and right platform for new products to be showcased. Most importantly, the
consumer can now obtain first hand information on new products launched and make
an informed choice of purchase. Canon believes in enhancing consumer experience
by offering user-friendly solutions. These stores are an attempt to provide
consumers with an interactive and informative shopping experience,” explained
Sajeevan.
A trained personnel will be on hand throughout the store to guide consumers
through product trials and purchasing decisions. “We're seeking to retain, and
win over, customers' loyalty by simplifying the buying decisions and
delivering a fun filled shopping experience,” said Sajeevan.
“We have received an overwhelming response from our customers. We are
aiming to reach out to our customers with an objective of strengthening our
relationship with them. The company also hopes to generate more walk-ins and
provide the consumer with a product experience exactly as if he/she was in
his/her house using the product,” he added.
Canon already has a presence in the country for its product portfolio across
4,000 outlets and is expected to increase it to 6,000 by December 2008.
Increasing the company's presence across all retail formats; Canon will be
opening large exclusive Canon showrooms in all the major markets across India. Page(s) 1
| 
