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Brother International to expand operations in India
 
To double investments in the country
 

 
Thursday, February 14, 2008

 

DQC News Bureau

Mumbai: Brother International announced that it will double investments in India. The company has already invested over Rs 160 million in India and will invest upto Rs 400 million over the next three years. With this fresh infusion of funds, the company plans to increase its product catalogue this year and focus on channel expansion and brand presence.

Brother International (India) will use these funds to strengthen its operational functions to enhance its brand presence and strengthen its channel partner network.

The company also unveiled its new corporate logo this year. The new logo comes at a time when the company is also celebrating its centennial year.

Speaking on the occasion, Toshikatzu Koike, President and Representative Director, Brother International, said, "India has always been a promising market for Brother. We hope our investments in this region will give us an opportunity to continue serving our long-standing and valued customers with an improved level of local support. Our new investment is also a significant endorsement of India as an emerging star performer in our overall plans."

Brother International recently unveiled its first Customer Corporate Solution Center in India. The Customer Corporate Solution Center is a part of Brother's global initiative to offer its customers a more convenient way to select products suited for their needs and to get a first hand look at the company's latest product offerings.

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