Guwahati
January 10th, 2008

Guwahati based the North Eastern Computer Traders Association is all set to host their first ever IT exhibition in the city. Managed by ART Group the three day long event will commence from February 1 and will continue till February 3 at Nehru Stadium in Guwahati. Named as 'IT North East' the exhibition is being touted by the association as a grand affair, which will render ample opportunities to the buyers.

Commenting on the show Pawan Agarwalla, President, NECTA said, "The North-East is one of the rapidly growing markets for IT. Unfortunately the industry experts neglect it. Even the local buyers mostly travel to other parts of the country for their IT requirement despite having all the items available in North-East due to the lack of proper knowledge."

Justifying the importance of such a show he added, "This exhibition will essentially help everyone related to IT enhance his or her knowledge and create awareness about the local market." Agarwalla also feels that by organizing this show NECTA will not only be successful in creating end user awareness but dealer awareness as well and also attract the vendor companies to increase their activities in the region. "For the betterment of the IT industry in North East and to introduce the prospective buyers to the sellers and vice versa on a single platform the idea of this exclusive IT exhibition has emerged," he explained.

Meanwhile NECTA has successfully roped in Logitech as the main sponsor for IT North East. While Canon and Lenovo has been signed in as co-sponsors Compaq has been roped in as the associate sponsor. The DQ Week is the official IT media partner of the expo. "While expecting a strong support from the entire dealer network of North-East, we are keen to attract more OEM attention towards this expo," stated Agarwalla according to whom lack of proper OEM support the IT business in North-East is suffering and is unable to grow as per its potential. With estimated visitors of about 500 resellers across North-East India NECTA is looking forward to a large participation from various end user segments including, corporate, home users, government, schools and colleges. "We are expecting a footfall of over 10000 people during the exhibition from all across the region," he informed.

NECTA is also planning to organize various events and activities within the exhibition like quizzes, seminars and gaming competition. The association will also conduct an award function during the period. "We are making best efforts to make the event an ideal platform for all participants to market their products and help partners to get optimum mileage out of this show," said Agarwalla.

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