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Emerson broad bases its channel for data center offerings
 
Working with just 15 partners for its date center solution, Emerson now wants to make this technology more pervasive by signing up another 35 partners by the year-end
 
Vinay Dalvi
 
Thursday, January 10, 2008

 

Mumbai
January 10th, 2008

Emerson Network Power (India) has decided to take its data center offerings to a wider channel base this year. Currently, the channel drives 50 percent of this business and the vendor wants to add another 35 partners to tap more customers for its data center solutions. Ankesh Kumar, Champion Marketing and Communication, Emerson Network Power India said, "This year we will be add more network solution partners to our channel base. We have presently 15 of these and we plan to increase them to 40 by the year end."

Emerson will provide the incumbents with technical training and give them the expertise to deploy data centers. "We understand the importance of providing the right solutions for mission critical applications in data centers and we know there a lot more data centers will come up in 2008," Kumar added.

Emerson will also launch a portal for system integrators, which will give them detailed information on deploying data center solutions. "The partner just has to key in the area where he had to deploy the solutions and we will give him a rough estimate of how much this project will cost and a synopsis about how to deploy the solutions so that they will be successful in maintaining the cooling part of it," said Kumar.

Besides this, the company will increase its base of Enterprise Business Partners and Value-added Resellers base. "We will also launch various schemes for our partners like Emerson Elite Partner Programs, Training Programs and Libert Warrior Partners Channel Employees Program," Kumar noted.

He was also very enthusiastic about the Liebert Warrior Partners Channel Employee Program and said, "This program will help our channel to retain employees as these days there is a huge crunch of employees. Human resource as become the most prestigious asset for a company and we will help our partners to retain their employees as we will give various incentives for their employees and help retain them they are employees."

The company's data center solutions range from cooling options, UPS, surged circulation devices, power and distribution unit, transfer switches, monitoring products and racks. Two years ago it had acquired Knurr AG of Munich, which manufactures broad platform racks, a key offering for data centers.

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