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New Delhi
August 22nd, 2007
Microsoft has announced a fun filled marketing program for all channel
resellers. All the reseller has to do is accumulate points by purchasing
Original Microsoft Operating System and Microsoft Office products, and he stands
to win weekend holidays in exotic locations, or live an 'Ultimate life for a
day' complete with spa treatment, candlelit dinner and chauffeur driven luxury.
Valid from August to September 2007, the Go Genuine reward will be offered to
twelve participants over these two months. What is more, every one who
participates wins an IDBI gift card that is worth 25 times the value of the
total points collected.
Expressing excitement at the announcement of this breadth channel program,
Hitendra Chaturvedi, Senior Director - OEM, Microsoft India, said,
"Microsoft, through its own efforts and in partnership with other industry
groups, is committed to increasing the understanding and appreciation for
intellectual property rights, and original software. Research indicates that
increasing the use of original software has far reaching impacts on the economic
growth of a country. Estimates prove that in India alone an 8 percent reduction
of software in the next three years can result in the creation of 1,15,000 new
jobs".
Microsoft is investing significantly in ensuring that resellers leverage the
benefits of original software. The Go Genuine initiative is an activity to this
end, where prizes will be given to those resellers who have accumulated the
highest number of points in the two categories-purchases of Microsoft Operating
System and Microsoft Office.
Steps to winning a Go Genuine reward
1. Buy Original Microsoft Operating System or Microsoft Office products
2. Accumulate points on monthly purchases on the basis of the online tally guide
at www.gogenuine.in/gogen
3. Redeem points for IDBI gift cards Page(s) 1
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