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Kolkata
July 23rd, 2007
Kolkata based leading system integrators Suntronic Systems is all set to
diversify its business. It is now the company's turn to join the retail
bandwagon and the company seems to have some major expansion plan for the year
2007. The company is coming up with a 500 square feet showroom at G C Avenue by
mid August.
Speaking on the development Pradeep Biyani, Director, Suntronic Systems said,
"We are further strengthening our long term association with Intel through
this retail venture. The entire branding is being taken care by Intel and the
showroom is going to be a showcase for its product range."
The showroom is being divided in two parts. One will be devoted as a
technical demonstration counter while the other will conduct pure retailing.
"We will display all Intel products and our server range and are setting up
a technical team to demonstrate the technical specifications to the
customers," said Biyani.
Meanwhile, Suntronic is also preparing for simultaneous launch of its new
Intel based PC range to me named as SBox. The ready to use package product will
be a new offering from Suntronic that will cater to those dealers and consumers
who require fast and quality support. "The USP of SBox will be its four
hour carry-in table replacement warranty for spares for one year apart from the
normal three year product warranty," informed Biyani.
SBox will be targeted primarily for the small and local dealers and assemblers.
According to Biyani this product will help the company to reach out to out to
this segment of smaller dealers and assemblers and multiply its sales and
partner base.
Suntronic is planning joint branding of SBox along with Intel and it will be
launched officially with the showroom. "We are foreseeing some extra
revenue through the SBox range as it will help us to get good margins," he
said farther.
The company is also opening its branch office in Ranchi by next month.
"We had our indirect presence at Ranchi. We are now planning to increase
our market share and this new branch will help us to expand our operation in the
area." The Ranchi branch will soon be followed with one more direct branch
at Siliguri. Page(s) 1
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