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IDC predicts smartphone boom by 2010
 
Handset manufactures foresee Indian market to drive the growth of smartphones
 
Bhaskar Hazarika
 
Wednesday, May 09, 2007

 

New Delhi
May 9th, 2007

Smartphones are increasingly becoming popular among the mobile subscribers, who want to remain accessible to their office mails and connected to the Web. According to various mobile handset manufacturers, the rising demand of full-featured email functionalities on the phone along with the voice has helped in increasing the demand for smartphones.

According to InStat, a leading market research firm, 18.8 million smartphones were sold in APAC in 2006 and this number is expected to increase to 64.2 million by 2010. As per the IDC, "70 percent of mobile devices will be Smartphones by 2010." Currently the market for Smartphones is 38 percent.

According to Norm WK Lo, VP, APAC, Research In Motion (RIM) HK, "The penetration of the smart phones in India is at a nascent stage, but it will take off. We are also planning to launch a couple of new models."

Experts feel that India would see a boom in the PDA segment. The driving factors for the increasing use of smartphones is the need for real-time access to information and on-demand access to applications such as email, calendar, contact and other information around the clock.

The major benefit of staying in touch while roaming about is a 60 percent improvement in business productivity, according to Forrester Research. The demand for smartphones is also being fueled by the changing needs of today's users who expect their mobiles to be more than just communication devices without compromising the look, comfort, simplicity and usability of a standard mobile phone.

The increase in the disposable incomes of the people has also contributed to the demand of the high-end Smartphones. This has been supplemented by the wide variety of devices available in the market will go a long way in accelerating the demand for such devices.

Most handset manufacturers have lined up smartphones with promising new features and applications. Motorola is planning to come up with its smart model Moto Q, Windows Mobile. Apple iPhone and the Nokia E series that includes Nokia E50, E61, E65 and to be launched E61i and E90 are close in competition.

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