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Bangalore
9th May 2007
LG India has announced its foray into the MP3 player and car audio segment.
The company has also launched its new 'Touché' range of high-end home theatres,
lifestyle audio systems, MP3 players, and high definition DVD that have special
features such as a high-gloss piano black bodyline, a sleek touch pad and red
lighting. The company also launched the world's first dual-format
high-definition disc player at the occasion.
Speaking at the launch, Moon B Shin, MD, LG Electronics India Ltd (LGEIL)
said, "We are pleased to take the aesthetic appeal of products to the next
level through our "Touché" series in India. Like all LG products,
these new launches will also be a combination of performance, technology and
looks and we are confident of capturing unanimous interest of our target
audience which is style conscious, up market and very sophisticated."
Post this launch, LG's product portfolio shall encompass not only the best in
home entertainment but also in mobile and in-car entertainment. While the MP3
& MP4 players are priced from Rs. 3,000 to Rs 12,000, the car audios will be
available at a price range of Rs 5,000 to Rs 60,000. Page(s) 1
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