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Amrita Tejasvi
New Delhi
May 3rd, 2007
Kingston Technology is aiming to become the 'favorite' brand among the
end-customers in India. The Company hopes to achieve the 'most preferred brand'
status for memory products in the country. In order to achieve that, Kingston
plans to recruit more channel partners in the next couple of months across the
country and has unveiled its strategies to expand presence in the metros and B
and C class cities. On the anvil are also channel schemes that would drive sales
across the country even while strengthening its services and support level.
"Value added benefits for existing channel partners would not just be
monetary-based but would also include aspects like concrete business experience
and how well they brand the entire portfolio", said Rajesh Panicker,
Country Manager, Kingston Technology.
Reacting to Kingston's announcements, partners in metros felt enthusiastic
about the move although partners in upcountry markets felt that Kingston's
support to channel partners in B and C class cities were not very adequate and
felt that this would not be an easy task for Kingston.
According to Vipul Garg, Director of Agra-based Expert Solutions said,
"Kingston needs to revamp its channel partner policies. The need of the
hour is better support and greater visibility to partners."
Sanjay Langer, Director of Jammu-based AGM Sales Corporation also felt that
in the last two years that he has been with the Company, the service and support
level for partners in upcountry areas was very poor.
Other partners like GS Chhabra, Director of Indore-based Byte Peripherals
Systems, Surinder Singh, Proprietor of Chandigarh-based KS Trading Company,
Rohit Kohli, CEO of Kanpur-based Comexcell Technologies and partners in Himachal
Pradesh also felt that the support level from the vendor was not up to the mark
and there was enough room for improvement.
Responding to the issues faced by partners, Company sources from Kingston
said that as a channel-driven company with clearly defined policies, they are in
constant touch with all partners and advise them regularly on various channel
related issues including supply-chain management.
"We have appointed numerous distributors in India to supply our products
to our reseller partners across major metros as well as in B and C class like
Jammu, Agra, Kota, Jalandhar, Nasik, etc," Panicker clarified. Kingston
also added that reseller partners keen on seeking solutions of their grievances
could get in touch with the Company through its website, mails and toll free
numbers. Page(s) 1
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