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HB Lee is Regional President & CEO for Samsung South West Asia
 
Lee will oversee the operations of all the existing Samsung subsidiaries operating in India
 
DQC NEWS BUREAU
 
Wednesday, February 14, 2007

 

NEW DELHI
FEBRUARY 14, 2007

In a move to strengthen Samsung operations in the South West Asia region including India and the SAARC region, Samsung Electronics has appointed HB Lee as Regional President and CEO. Prior to his current assignment, he was the President and CEO of Samsung's Digital Appliance Network (DAN) business, based in Korea. He will assume charge of his new assignment, based in New Delhi this month.

In his new role, Lee will oversee the operations of all the existing Samsung subsidiaries operating in India, namely Samsung India Electronics, Samsung Telecommunications India (STI), Samsung India Software Operations (SISO) and Samsung's R&D Center in Bangalore.

A major in Business Administration from Seoul National University, Lee brings with him 31 years of work experience at Samsung Electronics. During this period, he has worked as MD of Samsung subsidiaries in Germany and Spain, handled Samsung's domestic sales business in Korea and since 2005, has been the President of Samsung Electronics' Digital Appliance Business.

"The appointment of Lee is symbolic of the parent company's focus on the South West Asia region. He will be drawing on the synergies of the existing Samsung businesses in India to ensure faster growth for the company in this region," states SH Oh, President and CEO, Samsung India Electronics.

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