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BANGALORE
JANUARY 16, 2007
The financial year 07 would be a year of channel development for ADC Krone.
With a focus on expanding into new geographies, the company is looking to
appoint more channel partners and also improve the existing partner
relationships. K Bala Chandran, MD, ADC Krone, said, "Currently we are
working with about 150 certified SI partners in India. We are looking to double
that number both in terms of quality as well as quality. We currently are
working with one national distributor and this year we would want to appoint
about five or six regional distributors to help us take our products to our
customers. As far as partner sign ups are concerned, we are looking at A, B and
C class cities and towns. Our marketing team will soon roll out programs for
channel substance and include new incentive and reward programs for them."
As far partners are concerned, ADC is looking to sign up those people who are
in business related to networking and can add value to the customer in terms of
installation as well as service delivery. In order to equip their partners to
sell better, ADC conducts an installer course for its partner SIs and also a
master designer course in Bangalore. These courses are to be made available
across other towns and cities as well. In addition ADC has enabled a technical
management capability for its partners who can give their customers advise on
the technical aspects of taking care of their cable infrastructure, as an
additional value-add.
Channel initiative part, ADC Krone is also ready with a slew of products,
which would be launched this year. Focusing on datacentre infrastructure
capabilities these products would include racks and cabling guides along with
the existing products. "The focus is on providing intelligent physical
layer management solutions for large enterprises and help system administrators
through better access and monitoring facilities. The key focus verticals would
be BPO/ITES, BFSI, education, government, defence and the builder community.
Larger enterprises apart we would look at catering to SMB clients by equipping
our medium sized SIs with adequate capabilities to deliver. Page(s) 1
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