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New Delhi
27th December, 2006
Nvidia is all geared up to grab a strong position in the Indian market with
its strategically weaved plans and programs focused entirely on channel partners
and customers, in the coming year.
The company has planned to come up with lots of campaigns, promotions and
events in the first quarter of 2007 to gain opportunities in different parts of
the country. The upcoming programs of Nvidia include SLI Ready and PartnerForce.
SLI Ready is a campaign to educate the end-user about the benefits of buying
SLI motherboards that would enable the customer to link two (or more) video
cards together to produce a single output.
“With SLI, it is possible to double the amount of graphic complexity that
can be handled by a computer just by adding a second identical video card. Even
though it may cost marginally more, it makes financial sense to spend on that.
We are looking forward to do value deals with all our partners with the
campaign,” said Bernhard Gleissner, VP-Sales, EMEA and India, Nvidia.
Another program for which Nvidia is highly optimistic is PartnerForce, which
is focused entirely on partners. It is scheduled to be launched by the end of
January and will aim at reaching out to large number of customers by linking a
wider network of resellers. The company has planned to give optimum emphasis to
its partners in India by providing the best marketing and technical support. The
company aims to include all its partners in the PartnerForce program and will
ensure that it is implemented without any hurdle.
Explaining the objective behind the project, Gleissner expressed,
“Individually, retailers may not account for large number of units, but
together they sell to huge numbers of Nvidia customers. That's why we have
recognized the need to develop a strategy which meets the requirements of this
section of the channel.”
Nvidia is optimistic about the performance of its partners in the coming year
as had witnessed 300 percent growth over the last year.
Another event scheduled to take place in January 2007 is the launch of
Windows Vista that would propel customers to buy a graphic processing unit. The
upcoming strategies of Nvidia include developing innovative hardware and
software and leveraging key enablers including GeForce 8800 and nForce 600i
series and other high definition technology.
“We expect to see a huge growth in our sales figures with this product.
Further, we believe this trend will continue throughout 2007 as more and more
people join the Vista bandwagon,” said Gleissner.
Throwing light on the main reason behind putting in a lot of effort on the
Indian market, Gleissner stated, “Indian market has huge potential. There is a
young generation that is fast growing up. They have grown up with computers and
understand that a PC is no longer just for word processing. We have seen that
adoption of new technology among this generation is extremely quick. Their
appetite is insatiable and they want the best even if that means at a higher
cost.” Nvidia claims to have achieved a marketshare of over 90 percent in
2006, taking a leap ahead in the mobile space as well. Page(s) 1
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