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NEW DELHI
DECEMBER 6, 2006
Cisco today announced the next stage of its globalization strategy with the
selection of India as the site for its globalization center, called “Cisco
Globalization Center East.” In addition, the company announced the appointment
of Wim Elfrink as Chief Globalization Officer (CGO). The announcement was
made by John Chambers, Chairman and CEO of Cisco Systems, on the first day of
his two-day visit to India. In addition to the role of CGO, Elfrink will retain
the position of Sr VP of Customer Advocacy, reporting to John Chambers.
Elfrink will relocate to Bangalore, India, in January 2007.
“Cisco chose India as the location from which to expand its globalization
vision because India has a highly skilled workforce, supportive government,
innovative customers and world-class partners that already have global
capabilities,” said John Chambers. “As one of Cisco's most respected
leaders, Wim represents the next evolution of leadership for our global
development strategy. Under Wim's leadership, Cisco will lead the market
transition being driven out of India with our talented employees and partners
across the globe to meet the needs of customers on every continent in the
world.”
As a multi-national corporation that today operates in over 120 countries,
Cisco's globalization strategy represents an evolution in traditional business
models by delivering an enhanced customer and partner experience on a 24-hour
basis. This strategy is enabled by Cisco's Internet-based business model and
its suite of collaborative solutions including Unified Communications and Cisco
TelePresence. These solutions allow Cisco to transcend physical location and
optimize the diverse talents and skills of the company's employees and
partners around the globe in a seamless manner in order to reach more customers
when and where they prefer. This integrated and global business approach has
begun to touch nearly every facet of the company's operations and create a new
way to deliver information, products and services.
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