MUMBAI
November 16, 2006

Hewlett-Packard strengthened its enterprise printing business by announcing its new enterprise strategy and product portfolio, including plans to strengthen its sales force, to provide customers in India with unprecedented levels of service, information and insight. As part of the announcement, the company shared its plans in enterprise services and solutions and unveiled a new ink-based printing technology – HP Edgeline – specially designed to handle the high-volume workloads of businesses. The company also announced the largest-ever rollout of multifunction printers, which are aimed at replacing copiers in businesses of all sizes.

With these announcements, HP now provides enterprise imaging and printing customers with a full suite of services and solutions enabled by a world-class product portfolio. "By leveraging our strengths in IT and our expertise in imaging and printing, HP is best-positioned to capture, manage and deliver the intelligence that enterprise customers need to improve their business processes," said Kelly Tan, VP - Enterprise/Specialty Printing, Imaging and Printing Group, HP Asia Pacific and Japan. "This is not only about cutting costs.  It's about using HP's services and solutions to help customers manage business information more efficiently, to gain productivity and a competitive advantage."

As part of a revitalized approach to make it easier to do business with HP, the company plans to hire highly skilled sales consultants who will be dedicated to the company's top 2,300 accounts. These experts will engage customers in conversations that go beyond simple cost cutting to understanding how to apply the information enabled by the imaging and printing devices on the network to build competitive advantage.

HP's strategy includes establishing teams of specialists that can address customers' broad business environments as well as their specific IT and end-user challenges. In addition to an account manager, each team will include specialists in technology, services and business processes with knowledge of the workflows, vertical applications and HP capabilities relevant to their customer's specific needs – whether it is helping to optimize their infrastructure manage their environment or improve their business workflows.

In India, HP has engaged Digital Convergence Specialists who identify customer needs and provide imaging and printing solutions to build competitive advantage by delivering proven expertise. HP has plans to deploy focused channel partners across the country to address the needs of their customers. 

HP also plans to tailor more than 30 imaging and printing solutions within its portfolio to build industry-specific offerings for major vertical markets in the public and commercial sectors.   Delivering proven expertise to new customers, the vertical solutions will address critical business needs such as improving processes, operational efficiencies, cost savings and revenue.

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