NEW DELHI

NOVEMBER 15, 2006

Canon India announced a new financing scheme for its Digital SLR cameras. This zero-interest financing scheme is being offered by Canon in association with Citi financial, GE Countrywide and Bajaj Consumer Finance. The scheme is valid till December 31, 2006.

Elaborating on this new scheme, Dhiren Singh, Assistant Director - Marketing and Consumer Imaging, Canon India said, "With this scheme we aim to take Digital SLRs closer to consumers by enabling easy finance options for those who have been waiting for the right opportunity to purchase a DSLR or upgrade their current SLR to a DSLR. We are working with three finance partners to roll out this scheme which was launched on November 10 across the country."

This scheme aims at reaching the end consumer, providing them an opportunity to finance the purchase of Canon's range of Digital SLR cameras. The finance schemes will be for 10 or 15 months with a 6 percent buy down amount, and will be valid till the end of December 2006. The cameras that will be available under this scheme are the EOS 30D (Rs 84,995), EOS 350D (Rs 46,995) and the EOS 400D (Rs 56,995).

Singh further added, "We remain driven at all times to design unique promotions that deliver a superior consumer experience on one hand while creating an unmatched sales experience for our channel partners on the other."

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