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NEW DELHI
NOVEMBER 6, 2006
Intex Technologies announced the launch of Intex “Power Pro” range of
digital Home UPS and batteries, which brings power protection to all electronic
equipments in a home including the PC.
Starting October 2006, six models of Power Pro digital Home UPS and two
models of batteries have initially been introduced in Northern and Eastern India
to cater the needs of power supply and back up. These six models belong to two
series- Classic (Quasi Square Wave) and Fusion (Pure Sine Wave) consisting of
600 VA, 800VA and 1400VA configurations. The two models of batteries include ITX
150 AH and ITX150 Tubular. Intex is also offering optional trolleys, which a
user could buy to house the Home UPS - battery set.
The company has introduced digital technology, micro controller based design
with smart and aesthetic looks to excel this product in quality and performance.
Capable of running on both low (up to 120V) and high voltage (up to 260 V),
Intex' Power Pro digital Home UPS could run not only home equipments and a PC
through a changeover switch during power cut. It can also be used for providing
electricity backup to sophisticated hospital equipments & labs. On an
assured warranty of 24 months, both the series of this Home UPS have MOP ranging
from Rs 4700 to Rs 8500. The package of home UPS + battery + trolley is
available at an MOP ranging from Rs 10,000 to Rs 17,000 depending on the number
of batteries and power configurations.
This foray into power electronics is looked upon by the company as a
significant addition to its existing portfolio of more than 250 products spread
across 21 categories, including PCs, Notebooks, TFT & CRT Monitors, DVD
players, Home Theatres, MP3 & MP4 Players to name just a few. With a target
of 1,50,000 units by next financial year, Intex plans to acquire a place amongst
top three players by 2008-09. An entirely independent division equipped with
specialized team and channel network has already been set up for this venture.
Targeting the household sector, SOHO, SME, government and corporate
enterprises, the range is manufactured in a dust free ultra modern plant having
computerized and fully automatic work environment. Along with qualified and
experienced personnel for R&D and sales operations, a team of engineers and
technicians has also been positioned to provide efficient and quality after
sales service.
On this occasion, Narendra Bansal, Managing Director, Intex Technologies,
said, “Intex has always maintained an aggressive growth plan and this new
endeavour is a step forward to attain our objective. Innovation and diversity
are the driving forces to achieve our dreams. After introducing entertainment
and lifestyle products in the electronics segment, we are looking forward to
this power electronics milieu with state-of-the-art offerings combined with
quality service back up.”
Shio Thakur, National Product Group Head – Power Electronics, Intex
Technologies, added “Considering the rampant electricity problem, the demand
and utility of home UPS has increased and will attain more importance in coming
years. The market is buoyant showing more than 70 percent growth year-after-year
and with only 25 percent share for the branded players. Keeping in view this
huge potential, Intex intends to capture a considerable share. Along with
competent service and sales team, we are focusing on expanding and strengthening
our channel network so that we could spread the range across the country
soon.”
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