SNIGDHA KARJATKAR

MUMBAI
OCTOBER 27, 2006

TVS Electronics has come up with a unique idea of running program under themes closer to the regional culture. They will be conducting certain programs under theme of 'Jai Maharashtra'.

This campaign will take off all over Maharashtra starting with Mumbai, Pune, Vidharbha and will continue to conduct events for two quarters till March '07.

“With this campaign we intent to relate to the state culture. This slogan will give us a chance to build a closer and faster rapport with the customer and help us strengthen our relation,” said Anil kumar Rai, Branch Manager, TVSE.

“Our current market share is 25 percent in the region, whereas nationally our market share is 50 percent. These initiatives are to bridge the gap between the regional and national share difference and be a significant player regionally as well,” informed Rai.

The theme will run across all the promotional activities across the various counters that will be set up during the next 5-6 months.

“The activities will be targeted towards the end-user and channel partners and will begin in Mumbai and gradually run at the same time all over Maharashtra,” explains Rai

Just as the most leading players are keen to join the bandwagon of retail and SME, TVSe is also focusing its attention on the same and have its share of the pie. “Apart from the regular customer based, we are keen to focus on the SME segment and retail segment,” adds Rai.

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