NEW DELHI
OCTOBER 27, 2006

BenQ, a leading player in digital network devices is on a retail expansion mode by opening BenQ IT Zones in different parts of the country. The company plans to open 50 BenQ IT Zones in the next one year.

BenQ IT Zone is an effort from the company to promote its channel partners, aspiring and performing key select partners are upgraded to open IT Zones and with support of promotions and having display and other programs, the effort would be to help increase his sales turnover and also add to his profitability.

According to the company, cities like New Delhi has a not only seen an increase in the use of BenQ LCD monitors and other IT products but also seen an increase in need for diversified applications of these LCD monitors like touch-screen, movie-watching, TV, wall mounting and unique design.

BenQ IT Zone offers the customers an opportunity to experience the technology and applications of LCD monitors. In addition, customers will also get a chance to experience and enjoy other hi-end technologies such as fast response time, AMA, Senseye and TV tuner applications. BenQ IT Zone will aids the customer to make an able and appropriate choice.

Speaking at the opening, Robert Dung, Managing Director, BenQ India Middle-East, Africa said, "Channel partners are the face of our company as they deal directly with our customers and resellers so they have to be well versed with the latest technology and its various applications. This will enable them to increase their profit margin which means growth for him and for the brand as well."

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