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NEW DELHI
OCTOBER 5, 2006
Casio India, the 100 per cent subsidiary of Japan's $6 billion Casio
Computer Co. and global leaders in digital cameras, and HCL Infosystems, has
announced a strategic national distribution pact for marketing, selling,
servicing and distribution of Casio digital cameras in India.
With this tie-up, HCL would be further consolidating its 'digital
lifestyle' offerings.
Casio have been one of the leading pioneers in digital imaging technology and
are today the leaders in selling digital cameras in Japan. They have a wide
international presence, with more than 70 per cent of their overall revenues
coming in from international markets. With Indian digital cameras market
registering robust growth, Casio is sharpening its focus here and have recently
introduced several advanced products, including Exilim their largest selling
'slim' digital cameras brand.
The latest products in this range include EX Z600, EX-Z60, EX-S600,
EX-Z850 & EX-Z1000. These cameras offer as much as 10 mega-pixels capacity
and dons a host of unique features such as anti-shake DSP (digital signal
processors) a Casio's proprietary technology, which reduces blurring due
to camera shake and subject movement.
Commenting on the tie-up, T Kyoden Managing Director, Casio India, said,
The Indian digital cameras market is going through a very interesting phase.
Consumers have now started to graduate above the 'entry-level' technologies
and are asking for better, more impactful features which Casio, with its
globally renowned repertoire of advanced digital imaging innovations, is well
equipped to offer. Backed with this technology leadership and now, with HCL's
extensive distribution and servicing capabilities, we are confident of
strengthening and re-affirming our presence in this market. We are proud to
announce this relationship today and are looking forward to some nice shots in
the future!
Riding high on the digital imaging wave, Indian digital camera market at a
total value of around Rs 250 crore, is expected to gross more than 100 per cent
annual growth in the years to come. IDC, leading international analysts, claim
that India would be amongst the largest growing global markets for digital
cameras and will cross Rs 1000 crore benchmark by 2010.
Reduction in prices, wider availability and greater awareness on technology
has enabled this push for digital cameras in India. What started as a
1-megapixels market, has today graduated to more than 3-5 megapixels, which is
becoming an entry-level standard, besides demand for better optical zoom and
other advanced features.
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