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NEW DELHI
SEPTEMBER 28, 2006
Intex Technologies unveiled a slew of products, in the city, including three
models of DVD players; MP3 and MP4 players; 19" TFT-LCD Monitor; USB MP3 FM
Modulator and flash drive - UFD 512 Slim.
As a result of the significant expansion in electronics, display monitors,
lifestyle segment, and the existing range, spread across more than 250 products
and 21 categories, Intex aims to clock in a turnover of Rs 30 crore from
Maharashtra region in FY 2006-07. This is a target of 30 percent increase over
the revenue earned in the last financial year. The Q1 and Q2 have together shown
a growth of around 18 percent over the same period last year and have achieved
Rs 13 crore revenue in the region.
As a part of its aggressive growth plans, Intex aims to expand in B&C
cities, such as Wardha, Chandrapur, Yavatmal and Gondia to name just a few. To
cater to increasing demands from Jalna and Jalgaon, Intex is establishing
service centres at Amaravati and Aurangabad. Five resident sales executives
(Three in Nagpur and two in Nasik) are already in the region and more are going
to be positioned in Kolhapur and Aurangabad by end of this financial year.
Intex has a network of 90 channel partners in Maharashtra. Intex aims to
expand the same from 90 to 120 in the current year. The company is also
fortifying its brand building initiatives by associating itself as sponsors for
major cricket events like Champions Trophy and World Cup-2007 on Sony group of
channels.
On this occasion Narendra Bansal, Managing Director, Intex Technologies said,
"Maharashtra is an important location for Intex. We believe in expanding
our reach to our desired customers by entering the niche areas of demand. The
new range of products is an initiation to achieve this goal. This will expand
our existing categories and enable our buyers the choice of quality and value
purchase." Page(s) 1
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