The company, which has so far been low-key about its HP ProCurve networking business, is now starting to make some noise about its products in India.

“I know we are a little late but the market is big enough for many players. We have been in the market for the last two years through a disty, but now we want to be present directly in India and sell our products through channel partners,” said Amol Mitra, director worldwide, product marketing, ProCurve Networking, HP.

He added that the CAGR of the networking market in India is 35.9 per cent, making it the fastest growing network markets in the world.

“Australia, China, Japan and India are the tier-one markets for us in Asia Pacific. So far we have followed a phased approach and now we feel its time to tap the Indian market.”

HP ProCurve ranks second in the worldwide LAN switch market at 8.39 per cent, lagging behind market leader Cisco's challenging 53.47 per cent share. However HP is confident about shortening this gap since its ProCurve portfolio has been ranked by analysts as the fastest growing networking company in the industry. In the Asia-Pacific, which is the company's recent focus geography, the company is number four in market share.

In India, the company's share of pie is still miniscule, but it is now keen on establishing a strong channel base. Mitra is confident about making a dent in the market with ProCurve's cost-effective products and smart provisioning technology, which he says brings intelligence to the edge of the network. This year, the company has added on a slew of new products to its networking portfolio including wireless Edge services xl module and wireless light access points.

HP has a 65-member ProCurve team which develops embedded software for its products.

The company hopes to go after key verticals like education, public sector, financial institutions and manufacturing and upcoming segments like healthcare and hospitality.

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