Networking solutions vendor SMC Networks has chalked out aggressive strategies for the Indian market. In order to win maximum customer confidence and acquisition of bigger piece of Indian networking market pie the vendor has decided to bank upon after-sales service support. SMC plans to institute more than a dozen service centers at varied locations in India which will be manned and managed by independent repair and servicing partners.

“Since India market is very price sensitive, it is not always possible to meet customer satisfaction on that turf which indeed becomes challenging at times. We have therefore planned to make use of impeccable service support as a tool to grow steadily in this part of APAC market. At first we intend to start at least 16 to 17 service centers and will grow the number further according to the market growth trajectory,” explained Jimmy Goh, VP-Marketing, SMC Networks. He maintained that SMC would like to reposition itself as a company with long-term commitment to customers for which enhanced service support will act as a logical force behind it. 

Subsequently, SMC also intends to accelerate the pace of its partner certification program that supports its business associates in a great way and makes them supplier of choice in the market. Goh asserted that SMC applies similar channel policies for Indian partners as it does for its partners elsewhere in the world. 

SMC Networks has adopted a two tiered channel network for selling its products in the Indian market space. The current contribution of the Indian market towards the worldwide revenue of SMC Networks is close to 5 percent while its contribution as part of APAC market is in tune of 10 percent. With the repositioning of the brand done with, SMC anticipates growing the share wallet of India in worldwide market arena to at least 20 to 30 percent.

Page(s)   1