Select WD, the online channel oriented program of hard disk manufacturer Western Digital, will appear in an all-new avatar by the end of next quarter, keeping in mind the needs of the Indian channel partner segment. According to the company this especially tailored Select WD program will act as a better communication tool between the company and its reseller and system integration partners.

Under the Select WD program, which was introduced in India in February last year, tier-two partners and system integrators can get registered to become members of Western Digital. Upon registration, partners receive benefits like obtaining collateral materials, product literature and banners, product training and marketing support. 

Providing more insight into the program and other forthcoming initiatives Sharad Srivastava, Director-Sales, India and South Asia, Western Digital said, “The Select WD program has remained quite useful ever since it was introduced for partners in India. Now seeing the specific requirements and other market dynamics that are mostly prevalent in India we will reintroduce the program incorporating requisite changes within the next quarter.”

On the end-customer front, Western Digital will try and emphasize largely on warranty issues. It will especially evangelize its newly introduced door-to-door warranty replacement program.

However, Srivastava asserted that designing and execution of support infrastructure for Western Digital was a laborious process that he did from scratch since the company lacked focused approach during the initial years of its operations. After taking over the reins at Western Digital as a Director in September last year, Srivastava has defined five strategic initiatives for the brands better visibility and reach in the Indian market. 

The strategies outlined by Srivastava include expanding and strengthening channel network, enhancing service and support infrastructure, redesigning and improving partner program, brand building and product awareness and spreading reach in newer markets.

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