MicroStar International (MSI) has appointed New Delhi-based eSys Information Technologies as its fourth national distributor to increase its geographical reach. “The main objective behind this tie up is to grow the business volume and to achieve our objective of deeper penetration in non-metros,” said Frank Sherap, Country Manager, MSI (India).

This distribution tie-up is in addition to national distributors arrangement with Mumbai-based Maxtone Electronics, Mumbai-based Priya, and Kolkatta-based Tirupati Enterprises.

According to the company the partnership with eSys will enable MSI to reach out to a new set of business partners. eSys has 29 branches all over the country with a strong presence in the North.

“eSys will start off with distribution of Intel platform-based MSI motherboards and gradually add up the entire range of MSI products, including VGA cards, laptops, CE products and servers,” added Frank.

About six months back, MSI also had CyberStar as its national distribution based-out of Bangalore to cater to the southern market. However, this deal fizzled out for reasons best known to the company. With no distributors originating from the southern region for distribution of MSI products, the company banks on Priya and Maxtone to cater to the southern region.

Meanwhile, the company also informed that it has shifted its head-office to a new location in New Delhi. The telephone numbers remain same. (DQC NEWS BUREAU)

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