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Renesas looking at 'solution provider' partnerships in India
 
The company is looking forward to working closely with solution providers working in niche areas of automotive, mobile, digital consumers, UPS, power meters and smart cards
 
Zia Askari
 
Friday, February 10, 2006

 

With an aim to cement its Indian operations

With an aim to cement its Indian operations, Japan's semiconductor-focused company, Renesas Technology is looking forward to increasing its partnerships with solution providers in the Indian region. As part of this effort, the company has already signed up with five companies including its recent tie up with Bangalore-based Avnet Electronics marketing. 

“India holds a very big opportunity for us as a company and we want to be there when it comes to having right kind of partners. We have just partnered ourselves with Bangalore-based Avnet. Partnering with solution providers and system integrators forms a critical part of our business strategy as a company. Right now, we have five partners in India and are looking at increasing this number to 25 over a period of time,” informed, KV Yashoranjan, Senior manager, Renesas Semiconductor Group.

With convergence of devices leading the way for semiconductor industry, the company is bullish about India's semiconductor market. “There is a lot of activity in the Indian semiconductor market. We believe that this market will grow at a higher pace than the regional markets. That is why we want to increase our presence in this region,” he added.

As the company plans to target applications like automotive, mobile, digital consumers, UPS, power meters and smart cards, it is looking at regional solution providers to partner efforts on these fronts. 

“We are aiming at quadrupling our India sales revenue in the next four years and becoming the leading Microcontroller (MCU) supplier in India. At present, our sales revenue stands at around eight million dollars for the Indian region. This will grow sizably as we expand our operations,” explained, Koichi Nagasawa, Chairman Emeritus, Renesas technology Corporation. 

Established as a JV between Hitachi and Mitsubishi Electric Corporation, Renesas undertakes development, design, manufacture, sales and servicing of system LSIs, including microcomputers, logic and analog devices, discrete devices and memory products, including flash memory and SRAM.

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