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As per IDC Laser MFP Quarterly Tracker in Q3 2005
As per IDC Laser MFP Quarterly Tracker in Q3 2005, Xerox's market share for copier based MFP segment has increased from 26.05% (2335 units) in Q3 2004 to 28.10% (2745 units) in Q3 2005. It has also significantly increased its market share in laser printer segment from 1.6% (1054 units) in Q3 2004 to 4.5% (3830 units) in Q3 2005.
Xerox attributes its successful performance to its 'two-tier' distribution model, which helped it in expanding its reach across India. In 2005, Xerox has signed six partnerships with leading IT companies including Salora International, Ingram Micro, Godrej Prima, Redington India Limited, eSys Information Technologies and Accel ICIM.
Natesh Mani, Executive Director, New Office Group, Xerox India, said, “Over the last few months we have partnered with some of the leading IT distribution companies in India and evolved our business model to move from a direct sales to a distributor led model for the New Office Group. This strategy has helped us expand our geographical reach and better integrate into the channel community thereby enhancing our market visibility and increasing our sales.”
He added, “Xerox's significant performance in laser printer segment is part of the company's 'Upgrade to Laser' program which is being aggressively pursued to educate users on the benefits of laser technology. As part of this, Xerox helps businesses save over 50% of their printing costs by enabling them to upgrade their old inkjet printing devices for a new laser printer.”
Sharing the findings of the report, Sanjit Sinha, Senior Manager, India Hardware Research, IDC India, said, "Xerox's growth in both laser printer and copier based MFP segments has been spurred by the success of its distribution model and end-user marketing initiatives which led to improved shipments quarter on quarter. The Indian laser printer and copier based MFP segment market is getting even more interesting with the entry of new players. We feel that Xerox with its strong value proposition will continue to demonstrate its growth."
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