New Delhi-based enterprise solutions company, Team Computers, has is now the national distributor for Sweden's business intelligence software development company QlikTech. For promoting this brand initially, Team would formulate a direct marketing approach for at least two quarters. “To start with we will primarily take QlikTech's flagship product QlikView to our existing base of 500 enterprise and mid-sized customers. Selling of customizable business intelligence products or CRM software a detailed study of the client's work processes is mandatory,” said Ranjan Chopra, Chairman and CEO of Team Computers. 

Before actually delegating the distribution work to its partners, Team will impart adequate training on the product to ensure that they are capable enough to execute an implementation. QlikView will ideal for those enterprise and mid-size companies who have to deal with huge databases. It represents data pictorially and does data mining in addition to providing an option of predictive analysis, which will help businesses to work upon strategies for future in advance. The QlikView's business intelligence solution is piracy protected and costs upwards of Rs 5 lakh up to Rs 30 lakh, depending on the number of licenses bought. 

Divulging about the scope for QlikTech products in India Ranjan said, “The QlikView BI solutions carries the USP of being one fourth the price of normal business intelligence solution available in the market, which is feasible for price conscious SMB Indian customers. Moreover with QlikView enterprises could manage their huge databases quite effortlessly as QlikView provides the option of memory based data storage in primary memory (RAM), which greatly does away with the tedious and time consuming data sorting procedures.” Team hopes to churn business worth Rs 5 crore from this partnership within the first year itself. Meanwhile to disseminate more awareness on the QlikTech solutions, it plans to conduct regular CIO and partner meets in various cities.

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