Hewlett Packard India launched a new range of Pavilion PCs that can simultaneously perform different tasks, such as watching a DVD while recording a live TV program or playing an interactive game while downloading a movie in the background, at the same time enabling the user to listen to his or her music collection at home with theatre-quality surround sound.

Speaking during the launch, Ravi Swaminathan, VP-Personal Systems Group, HP India Sales said, "We see three very distinct consumer segments in the Indian PC market. The first segment wants a PC purely for Internet access and email. The next segment uses the PC for basic computing and entertainment. The third segment wants a lifestyle gadget, going way beyond just a mere PC. It is the demand in this segment that the new Pavilion range is aiming to fulfill."

Featuring the one hub remote control, the new HP Pavilion PC range offers consumers one-button remote access to their home entertainment needs, whether it is to play, record and pause live television; watch and control DVDs; listen to and store music; share digital photos and movies or gain access to computer games and music on demand. It supports features like high-definition video, online spotlight, LightScribe and Extreme DVD. 

The company already has a sub-Rs 20,000 P4 PC in the basic segment and a P4 64-bit in the medium segment. With the launch of this new Pavilion range, it is strengthening its offerings in the premium segment. The company believes that the high-end segment offers huge opportunities in India given the high levels of disposable income and consumer spend patterns in similar product categories.

HP is looking at targeting consumers for this range through its Experience Zones. Here the consumer can touch, feel and experience the product before actually buying it. The company presently has 194 exclusive retail outlets in India and plans to open 50 more across the country by the coming year.

DQC NEWS BUREAU
MUMBAI

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