Close on the heels of inaugurating its LG Shoppe at Nehru Place, Elcom Trading is planning to increase its focus on retail and open up two more retail-focused outlets in Noida and Ghaziabad. “Increasingly we have seen that customers want to touch and feel the products that they are going to buy. This LG retail outlet is designed to do that and we would be opening up two more such outlets by August 2005,” informed, Sunil Narang, Director at Elcom Trading.

The company's increased focus on retail comes from the fact that more and more box pushers are going the retail way when it comes to increasing profitability and providing customers a healthy buying experience. “Here at this LG Shoppe, we sell all LG products from desktop PCs to optical devices and DVD combos to other high end products. We sell these products at the wholesale price, so when a customer buys products from our retail shop, they get good value for money,” he added.

While this year Elcom Trading generated 15% of its turnover from the retail segment, it plans to take this figure to 25% for the coming year. “As we plan to increase our focus on retail, the percentage of business coming from retail would also increase, consequently,” he explained.

ZIA ASKARI 
NEW DELHI

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