Pursuant to its strategy to tap SMB and SOHO customers in India, security solutions provider ESET is working out an aggressive thrust for its retail boxes. The company will now appoint new sub-distributors, who will then cater to the retailers in various geographies.

Sharing details, Amit Mishra, MD, ESS Software Distribution and Consulting said that his company is still working out the finer details on whether these sub-distributors would be appointed on a regional, state-wise or city-wise levels.

Mishra noted that while they will be engaging with large format retailer chains for these retail products, their main focus will be on the IT retail channel partners. ESET is also concentra- ingon training its resellers through periodic seminars for the channel's technical and sales staff.

Page(s)   1