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India is a booming market for all segments, and security is no exception. In
one of Symantec's annual reports, the vendor announced that 33 percent of
Indians did not have a security product. But that was hardly good news. “These
people have either not paid their subscription, are using freeware or a product
that is two years older, which means they are protecting themselves from the old
viruses and spyware,” commented David Freer, VP-Consumer Business, Asia Pacific
and Japan, Symantec.
Keeping these factors in mind Symantec is focusing on India in a big way and
seeing this emerging market as an opportunity.
The challenge before the company is to educate the channel and the
end-consumers about the products. Announcing the launch of its latest
product-Norton 2010, the company took the opportunity to meet dealers and
educate them on the latest offering so that they are equipped to answer queries
of customers. 2010 leverages a new model of security called Quorum. Apart from
education Symantec will also be looking at consolidating its presence in the
tier-1 and 2 cities while expanding to tier-3 and 4 cities. This year will also
see vendors take its Norton Champs to tier-3 and 4 cities. The program, which
was initiated a few years back, was till now only available for the tier-1 and 2
channel. Page(s) 1
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