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| “We are going to do a partner recruitment exercise in every
region since we are looking at expanding in the consumer segment
aggressively”
Amit Nath
Country Manager, Trend Micro |
One area that has not featured on Trend Micro's target vertical is the
consumer segment. But seeing the opportunities in this space the vendor is
planning to carry out partner recruitment exercise in six cities in North
including Lucknow, Kanpur, Varanasi, Jaipur, Ludhiana and Chandigarh. The
company is looking at recruiting close to 400 partners across various B and
C-class cities.
While in Trend Micro's AffinityOne Partner category that caters to its
enterprise customers, the company has as many as six partners on board, in the
AffinityPlus category (looks into the requirements of both enterprise and SMB
customer) there are about 15 to 20 partners. However, it is the Affinity space
that caters to the consumer vertical for which the company will be appointing
partners aggressively.
Amit Nath, Country Manager, Trend Micro stated, “We are going to do a partner
recruitment exercise in every region since Trend Micro is now looking at
expanding in the consumer segment aggressively. In addition, the company will
also carry out training sessions on the products while extending value
proposition simultaneously for our partners.” Page(s) 1
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