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Digilink was introduced as a structured cabling brand from D-Link India in
2004. Last year in October, D-Link India announced its de-merger into two
separate entities that would focus on active products under D-Link brand and
passive products under Digilink brand. Post the de-merger announcement, there
has been an increased focus on positioning Digilink as an independent structured
cabling systems (SCS) brand and thus the need for creating a new brand identity
emerged.
“Over the years Digilink has evolved from its strengths in the SOHO and SMB
segment to now being a significant player in the enterprise space as well.
Digilink is present in Latin America, Asia Pacific, Middle East and SAARC region
and our vision is to be the global leader. With the emerging focus on Digilink
it was of critical importance to have a unique brand identity with an
international look and feel. Our new logo for Digilink ensures the core brand
values,” said Jangoo Dalal, MD and CEO, D-Link India.
KR Naik, Chairman, D-Link India was present on the occasion to address the
press. “We are very pleased with the way Digilink brand has been received by
India and select export markets. We have always believed in providing the best
of breed solutions and we aim to continue to provide the worlds best to our
partners and customers,” said Naik.
The Digilink logo defines the core business of the company. The font and the
color selected are in synergy with the company's vision and mission. The subtle
design element complements the look and feel.
In the new brand identity, the brand name represented without any space,
indents or hyphenations is suggestive of continuity. The bold and straight
typeface is indicative of determination.
The mnemonic for the logo has been placed within the logo itself. The big
blue 'D' in the mnemonic is a resemblance to a connector while the white bars
symbolize the connector pins. Each connector pin establishes a connection of the
brand with the customers, partners, stakeholders and employees. The white 'D'
stands out in the blue background and represents the 'D' for Digilink. Page(s) 1
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