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Dell announced the launch of its commercial partner program-PartnerDirect, to
make its products available to customers across the Indian market.
Dell also announced that it would extend its outreach to customers beyond the
metros into tier-1 and 2 towns and cities. “We have commenced rollout of our
PartnerDirect program across Asia-Pacific, and are delighted to bring it to
India. Over the last few months, we have spoken to hundreds of partners and the
feedback we received from them has been invaluable. We have more than 30,000
global partners around the world who generated approximately $10 billion in Dell
run-rate revenue last year,” said Paul-Henri Ferrand, President-APAC, Dell.
The PartnerDirect program gives solution providers the ability to provide
their customers differentiated technology offerings, build-to-order custom
configuration, custom factory integration and drop-ship capability. With this
program, solution providers can enjoy access to joint marketing programs, sales
and customer care, and a soon to be introduced dedicated partner website.
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Rajan Anandan, VP and GM,
Dell India |
Dell has also announced the launch of Dell 500, its entry-level laptops from
its Chennai facility. These notebooks are preloaded with Windows XP and Ubuntu
Linux, and are available at
Rs 24,500. It is also the first Dell notebook manufactured out of India.
Commemorating the launch, Rajan Anandan, VP and GM, Dell India said, “This is
an effort to take technology close to the people. This notebook would be
affordable, easy-to-use and the only entry-level product with an onsite
warranty.”
On using the direct model all these years and suddenly taking the channel
route, Anandan said, “Our foray into retail was driven by the need to meet the
expectations of Indian customers. We have to provide what the customers want. In
India, they want to have the touch-and-feel of the products, which drove our
entry into retail.” Page(s) 1
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