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Redington to offer financial assistance to channel
 

 

 
Thursday, December 20, 2007

 

Redington India announced its acquisition of a non-banking financial company to facilitate financial support for its channel. “We have acquired a Delhi-based finance company called Easyaccess for leveraging the finance capabilities of our channel partners,” claimed SV Krishnan, CFO, Redington India.

Krishnan said, “The micro finance scheme is a buffer to a certain level, and this kind of financial solution would benefit channel partners in a big way.” He further felt that the move would give partners more confidence while doing business. The finance venture would work towards preventing players from shying out of the business. Without being in Redington's lap, Easyaccess would act as a separate entity, and provide financial assistance to the channel, and Redington would invest an amount close to Rs 80 crore for this purpose.

NR Sethuraman

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