Increasing customer base, strengthening existing customer relationships and working more closely with upcountry resellers are some of the things that Tally Solutions has on anvil for this year post the launch of Tally 9. According to Shoaib Ahmed, VP-Sales, Tally Solutions, “We want to more effectively penetrate the upcountry markets in India. This year, we aim to double our installed base of specialized retail solutions. We have increased our regional presence from four to about 15 (markets) with direct sales and service presence even in the cities like Bhopal, Lucknow, Hyderabad and Cochin. This is to strengthen our presence in the B and C towns.”

In order to reach out more effectively to the mass market, Tally Solutions would work along with its direct channel partners (close to 200) as also hardware and software resellers and ensure that customers get sales and service support as and when required. Additio­nally, the company is looking to work closely with charted accountants and other customers in order to generate enough referrals for the future. “The idea is to maximize on the available business opportuni­ties and lead in all emerging markets in the next couple of years,” said Ahmed while indicating that outside of India, Dubai has become an important operating center for Tally. “We have set-up office in Singapore and are exploring investment opportunities in the African region too,” he added.

Giving details of the new version of Tally, Ahmed said, “Tally 9 comes along with multilingual capability and payroll option. It incorporates nearly 13 languages and is backed by a proprietary technology - C:MuLate (Concurrent Multi-lingual Accelerated Technology Engine). The Object Oriented Database Engine helps deliver speed, power, scalability and reliability. The dynamic features and MIS capabilities in the product are designed to simplify business opera­tions, while giving users complete control over accounting, inventory and statutory processes. Multi-lingual and data synchronization capabi­lities allow customers to transact business without language barriers or geographical boundaries.”

Aggressively priced at about Rs 10,800 for a single user and Rs 22,500 for multiple users, Tally 9 enables users to perform common functions by choosing from the built-in vernacular interfaces that are available.

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