Nvidia is all geared up to grab a strong position in the Indian market with its strategically weaved plans and programs focused entirely on channel partners and customers.

The company has planned to come up with lots of campaigns, promotions and events in the first quarter of 2007 to gain opportunities in different parts of the country. The upcoming programs of Nvidia include SLI Ready and PartnerForce.

SLI Ready is a campaign to educate the end-user about the benefits to buy SLI motherboard that would enable the customers to link two (or more) video cards together to produce a single output.

“With SLI, it is possible to double the amount of graphic complexity that can be handled by a computer just by adding a second identical video card. Even though it may cost marginally more, it makes financial sense to spend on that. We are looking forward to do value deals with all our partners with the campaign,” said Bernhard Gleissner, VP-Sales, EMEA and India, Nvidia.

Another program for which Nvidia is highly optimistic is PartnerForce that is focused entirely on partners. It is scheduled to be launched by the end of Jan and will aim at reaching out to large number of customers by linking a wider network of resellers. The company has planned to give optimum emphasis to its partners in India by providing all kinds of support, with the best marketing and technical support.

Explaining the objective behind the project, Gleissner expressed, “Individually retailers may not account for large numbers of units, but together they sell to huge number of Nvidia customers. That's why we have recognized the need to develop a strategy which meets the requirements of this section of the channel.”

Nvidia is optimistic with the performance of its partners in the coming year as it witnessed 300 percent growth over the last year.

“We believe this trend will continue throughout 2007 as more and more people join the Vista bandwagon,” said Gleissner.

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